SafetyWize

Traffic safety intelligence in one place

SafetyWize is Ramboll’s digital traffic safety product for identifying and understanding unsafe locations.

SafetyWize brings together traffic safety related datasets into an interactive map-based environment, enabling users to:

• Identify locations with elevated accident risk

• Explore the factors contributing to risk

• Compare accident history with proactive risk indicators

• Prioritise interventions based on evidence

• Monitor traffic safety development over time

Users can review multiple visual layers and see relevant statistics to focus on the information that is most relevant to the task at hand.

The SafetyWize web app combines data-driven analytics with proven traffic safety expertise to provide a transparent and explainable assessment of risk across the road network to help identify, understand and prioritise traffic safety risks before accidents happen.

How SafetyWize works

SafetyWize combines information from a wide range of open, public and commercial datasets, including:

• Traffic accident data

• Speed limits and road network information

• Traffic volumes

• Vehicle speed observations

• Harsh braking and near-miss indicators

• Sensitive land-use locations

• Road characteristics

• Client-specific datasets

The basic version includes data layers to support broad safety assessment. Additional data layers rely on external paid data and include, for example, harsh braking incident hot spots via sensor data and floating car data-based speed profiles. These can be activated if the client chooses to license the data.

Key traffic safety metrics and relevant timeseries on top of available data help understanding the progress with traffic safety and benchmarking against other municipalities.

The risk model layer includes multiple risk modules applied on top of the available data. One of the risk models is Ramboll’s SafetyWize Model, which uses advanced analytics and traffic-safety methodology to predict accident likelihood and indicate which factors contribute to risk.

Safer traffic environments through better intelligence.